TIDAL
Details
Strategy
Optimisation
Concept Creation
Video Direction
Creative Direction
Design Direction
Strategy
Optimisation
Concept Creation
Video Direction
Creative Direction
Design Direction
Information
TIDAL is about helping artists however they can, and via this mission, they are constantly exploring ways to help. One area they discovered was the power of collaboration in an artist's career. However, collaboration can be complex and time-consuming for the artist. Enter TIDAL Collabs, an incredible new technology that allows artists to be given potential collaborators with a click of a button. Using ML, the tool looks for attributes of both artists. It combines the best areas to provide a list of potential matches that will result in some incredible music being made.
The campaign explores the frustration of an artist looking for that inspiration and landing on TIDAL collabs as the answer. The visual identity was born out of the idea that artists are like shooting stars and that when they connect, it's like magic.
TIDAL is about helping artists however they can, and via this mission, they are constantly exploring ways to help. One area they discovered was the power of collaboration in an artist's career. However, collaboration can be complex and time-consuming for the artist. Enter TIDAL Collabs, an incredible new technology that allows artists to be given potential collaborators with a click of a button. Using ML, the tool looks for attributes of both artists. It combines the best areas to provide a list of potential matches that will result in some incredible music being made.
The campaign explores the frustration of an artist looking for that inspiration and landing on TIDAL collabs as the answer. The visual identity was born out of the idea that artists are like shooting stars and that when they connect, it's like magic.
Visual Identity
Various Digital exectutions.
Various Digital exectutions.
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